This case study describes a multi-facility wholesaler with some internet advancement. Typically this company will have a "brochure-ware" web site, e-mail and possibly some integration between it's website and Distribution Software.

This company is typically acquiring new software to reduce costs, globalize, and/or modernize their technology. Our full version a good fit for these companies because they need to customize and have in-house support staff to manage and maintain the application.

Company Profile
	Company
Employees	15 - 100
Sales	$4 - $40 Million
Gross Margins	5 - 25%
Operating Income	2 - 10%
Shipping Locations	2-6
Shipping Carriers	UPS, FedEx, USPS, Delivery Vehicle, LTL
Local Area Network	Yes
Wide Area Network	Probably
Internet Access	Fractional or Full T-1, Cable Modem, DSL, ISDN
In-house Technology Personnel	1 - 4

Challenges and Benefits
Challenge	Licensed Application Benefits
Adequate capital to justify the ROI.	With our application, cost savings and 24 hour customer service typically cost justifies the project.
High cost of software ownership. Paying for operating systems, databases, and software are expected to be in the mid to high 6 figure range.	With our application, you will be leveraging your investment in Operating Systems, Web Servers, and RDBMS or using the Open Source Linux, Apache, and MySQL products to run our application. This significantly reduces your invested capital.
Adequate in-house hardware and system administration knowledge.	It's likely that your technology personnel will only need to learn the PHP programming language. Their hardware, operating system, web server, and SQL backgrounds will carry over into our application.